LEGO & MICHAEL

Michael grew up in Stratford in East London, a kid of the 70s he graduated from playing with Lego to shooting down invaders on his Atari. Now, as a dad himself, he’s conscious of reducing his own kids’ screen time. Michael says ‘Nothing joins like Lego’ and this tactile satisfaction can’t be achieved through gaming. The ‘stud and coupling’ of the plastic bricks hasn’t changed since it was developed in 1949. Michael insists he’s never seen a piece of broken Lego. He claims that there are fifty pieces for every person on the planet, the bulk of which live on his family’s kitchen table. But there is a problem. A serious design flaw. Michael leans forward as he earnestly confides ‘There is no pain, like the pain of a Lego brick under your feet at two in the morning’.

04 Nov 2012