HILTI & STEFAN
Jürgen was an enthusiastic but poor DIYer. His son Stefan was enlisted to help from the age of 4. He graduated from being chief drill-bit-finder and screw holder to helping with more involved projects like changing the roof from leaking and flat to pitched. When a job was especially tough, Jürgen would pronounce ‘this needs a Hilti’. Hilti drills weren’t available from the local ‘Bauhaus’, Germany’s DIY/hardware store. They were pro tools and had to be bought or hired from a specialist trade outlet. In his 20s Stefan worked as a brand consultant and would often quote his dad to illustrate the power of the Hilti brand. Stefan, like his dad, was a pretty inept but keen DIYer. For his 30th birthday his friends clubbed together and bought him a Hilti. This being Stefan’s big 3-0 they felt the tool required some pimping. They commissioned a jeweller friend, Katja, to engrave each drill bit with his name and to set a diamond for the dot of the ‘i’ in his surname – but she abandoned the idea after the steel proved too hard.
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